Black Friday Online Sales Surged 21 Percent Thanks To Mobile Shopping, More Retailer Promotions And Personalized Deals

After a particularly strong Thanksgiving for online sales, shoppers continued to look for e-commerce deals on Black Friday. IBM Digital Analytics Benchmark is reporting the final tally for Black Friday online sales: a surge of 20.7 percent in spending from last year. The biggest surge on Friday came from mobile consumers, with sales reaching 16.3 percent, led by the iPad.

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