April 1, 2013 in Starting a Business
Most small businesses don?t utilize online promotion. According to The Boston Consulting Group, only 3 percent of the average small business marketing budget goes to online advertising. The online medium has been shunned by small companies despite its global and comprehensive reach.
Understandably, it can be difficult for main street owners to keep tabs on their online presence. It?s an ever-changing landscape that can often be difficult to manage. However,?entrepreneurs can do several things?to promote their small business.
Manage ads
One tip is to use online ad-management tools. Companies like Pricing Engine help sort through the data to determine which ads, on which platforms, are working the best to promote your business. It monitors online ads for small businesses and provides feedback in the form of letter grades based on how effective each ad has been at reaching a desired audience.
Stick with one name
As for managing a general online presence, keeping things consistent can help businesses stick out on search engine results and show up above the competition. Any mention of a particular business should, on a company website or social media, be the same. For example, ?Joe?s Quality Tire Shop? should always be cited that way. Alternate listings such as ?Joe?s Tire? or ?Quality Tire Shop,? are not acceptable. The key is to make a business easily identifiable. Consistency will make that happen, and could increase small business sales.
Blog often
Another strategy many small businesses can use to stick out online is creating a blog. Constant updates add content to a company website and offer customers an interactive voice that they appreciate.
Display contact info
On the practical front, making sure both a businesses phone number and address are prominently displayed on a company website or social media page is key. Surprisingly, some businesses fail to do this and?get caught up in other aspects of online marketing. After all, there isn?t much point in marketing if customers can?t contact a business.
Keep it simple
Most small business owners don?t have the time or money to spare on crafting elaborate websites. Even if they do, they are often overdone or appear unprofessional, as they are often under funded. Coming off as simple shouldn?t be labeled dull. Instead, think of simple as clean and streamlined, as customers probably will as well.
BuildMyBiz is a one-stop online resource for owners who want to learn more about a variety of topics, including information about small business funding, small business marketing tips and other elements.
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Source: http://buildmybiz.com/small-business-marketing-in-the-online-world/
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